SEMRush Review 2019 : A SEM Tool To Easily Beat Competitors in Search

SEMRush Review 2019 : A SEM Tool To Easily Beat Competitors in Search

SEMrush is undoubtedly the number #1 SEM tool in the market and the most effective tool to analyze the competition. In this article, we will explain step by step guide on how this SEO tool works in order to carry out a complete study on the level of SEO, SEM and social media of our direct competitors. Let’s dive more into SEMrush review 2019 guide. 

 

SEMRush is software for SEO positioning or a platform integrated by a set of tools for SEO and SEM auditing, created in 2008 by Oleg Shchegolev and Dmitry Melnikov.

Do you want to learn to analyze your competition like a professional and discover everything you do up to unsuspected limits?

Let’s dive into this SEMrush review 2019 guide.

SEMrush has been evolving a lot and comes with a lot of very interesting features. Although if I had to highlight its main strength it would be that it is the best SEM tool to analyze the SEM (paid) traffic of the competition.

Another good thing about SEMrush is that it is quite intuitive and easy to use even if you start from scratch.

It has a free version with no time limit, as it happens with other tools, although logically its most advanced functions are paid. The information that gives you the free version may fall short.

Why it is important to analyze the competition?

Carrying out a good analysis of the competition, that is, knowing what our competition is doing on the Internet is fundamental for an SEO strategy.

If we know what our competition does well or badly, we can take note and draw conclusions to improve our own SEO strategies and online marketing in general.

Semrush gives us a lot of very useful information that we can take advantage of.

From knowing the organic traffic of our competitors to what are the keywords that are taking more traffic (organic and paid), how they change their positions for different keywords, their profile of incoming links and much more.

With all this information we can obtain some valuable conclusions that will help us to spin much finer with our own SEO actions.

In addition, Semrush allows us to export the data and download a lot of reports so we can have all the information well organized.

But let’s go step by step.

Because SEMrush has a lot of features, some of them very new and it’s interesting to know them all so you can get the most out of it.

 

What SEMrush allows you to analyze?

SEMrush allows you to know much more about your competition that you ever imagine. With this SEM tool you can get various things:

  • Study thoroughly all your competitors
  • Analyze backlinks and optimize linkbuilding actions.
  • Know which keywords will work best for your blog and detect the number of monthly searches for those words with surprising accuracy.
  • Decide if a certain business has a future in the digital domain or not.
  • Do a review of your main keywords and assess if your SEO strategy is working or you need to make changes.

SEMRush will mainly allow you:

  • Do audits to your own site: Analyzing its evolution and providing the opportunity to detect points of improvement at the SEO level.
  • Optimize the use of keywords. Your search volume and real competition.
  • Analyze the competition: Your growth, your content strategy, organic traffic, Google Adwords advertising, among others.
  • Evaluate the Linkbuilding: both your own sites and those that you consider as direct competition. Orient towards the detection of potential niches and long tail type positioning

Main features of SEMrush

Below we summarize the main utilities of SEMrush:

  •  How to research keywords

It is clear that to research a keyword you can use the adwords tool, but believe me; this tool is far from offering results as complete as those offered by SEMrush.

The visualization of the results is very simple; you only have to select the country in which you want to perform the analysis.

Once the keyword is entered, the tool offers you what the CPC is, the competition, and everything in a really visual numerical relation.

  •  The keys to the analysis of a domain

With this option, we can find out what are all the domain pages that we are analyzing are positioned among the 100 best organic results of Google.

As in all other options, this information can be obtained from our own domain or from any other we want to “spy”.

In addition to the URLs of these pages, SEMrush also gives us with information on the percentage of estimated organic traffic on each page and the keywords from which that traffic comes from.

  •  Analyze own and competitive backlinks

With the tool you will get a generic view of the link profile, but you will also get to see the best “anchor text” that points to a specific domain and the reference IPs.

In addition, we can compare the backlinks of different domains.

  •  Domain vs Domain

This is definitely one of the most interesting functions of the tool. With this utility, you will be able to see the common keywords of up to 5 domains, and most importantly, the ranking of each keyword in a comparison of the 5 domains analyzed.

  •  The SEMrush API

To use the SEMrush API, it is necessary to access through the link, but is only available for Business users.

This is an alphanumeric code of 32 characters that we will have to include in all requests to the API.

From the SEMRush API we will be able to access data related to domains, keywords or what they call Analytics API; But also to the data related to our projects and SEMRush account.

The best thing is that the API returns data in CSV format unlike other tool where you can do in XML or JSON format.

As we see, once again SEMrush is a 100% optimized tool, even at API level.

Final Words

As you may have seen, SEMrush is a really a deep SEM tool with unimaginable capabilities when it comes to analyzing your competition on the Internet.

We hope you like our SEMrush review 2019 guide. Don’t forget to share on your social media accounts 🙂

Explore More Here: Visit Official website: SEMrush

 

The Significance of SEO in Web Development

The Significance of SEO in Web Development

Do you have a website and you can not increase the organic visits to your website? Do you want to create a new website and want to position it well in the search engines? Then learn how to ensure your web development project is built to SEO best practices.

There are many great developers who spend hours and hours to create great web pages without knowing how it will impact your website SEO abilities.

The main objective of SEO is to appear in the top positions on Google and other search engines. SEO has evolved over the past few years to reach what it is today. Previously, Google rewarded only the links, without giving priority to the quality content. That’s why, now for Google, content is king. When we talk about SEO, we must also know all the different practices: White Hat SEO (follow the rules of Google, thinking about the user) and Black Hat SEO (techniques punishable by Google).

Many developers think that SEO is something very simple and that putting titles, keywords and urls in a specific way is enough. In this article we want to show you how SEO is much more and there are hundreds of factors that can affect our web positioning.

SEO is one of the most complete disciplines that ideally every web programmer should know. The SEO requires knowledge of HTML, JavaScript and CSS programming as well as many foundations of web development and systems techniques.

Whether we want to create a new website or make modifications to the current web, it is highly recommended to develop website using SEO concepts so that, once put into production, the web will start positioning in the best possible way in the main internet search engines.

SEO Techniques:

• find appropriate keywords (using Google Adwords, for example)
• create valuable, grammar free and non-duplicated content
• use a blog to create a community and build loyalty
• optimize the headers of the website
• use sitemaps
• Take care of the alternative text of images and metatags.

When you try to understand for the first time how SEO or web page optimization works, it is difficult to know where to start. There is a lot to digest. And just when you think you “know” something, Google releases another algorithm update that makes it difficult for you to implement SEO techniques on your web pages.

But if you’re a web developer, there’s good news: Understanding some basic things will help you codify pages that perform well when crawled by Google.

Although they are both different fields, there is a very close relationship between SEO and Web development. You will only achieve a good position in search engines if you have adopted a series of good SEO practices in the development tasks. Next, we provide you a series of practical tips to coordinate SEO and web development, something essential today if you want your website to rank at the top of all the major search engines.

1. Download Speed

It is the most important factor in the Google ranking. The faster you download your page, the better results you have in your algorithm. Also, when someone is doing a search, they are more likely to read pages that go down faster, which mean that the content of your page is read by more people and you are more likely to place your link as a reference on other pages.

2. URL Structure

The URL structure is the part of the algorithm of most search engines. If the URL of your page is “friendly” (“semantic”, “pretty URL”), that is, it describes the content of the page and is easy to understand and remember, you are much more likely for users visiting your page, come back and recommend your page to others.

3. Usability

This is an important factor, as far as SEO is concerned. The better the usability of a Web page, the better web positions you will achieve. The page, both in its desktop version and in its mobile version, has to be simple to use for users, to be optimized and to load fast. Also, keep in mind that the longer we have the users on our page, the higher we will position our websites on the search engines.

4. Redesigns Factors!

If you were thinking of implementing a new design on your website, you should keep in mind that it can be counterproductive to your current SEO if you do not do it properly. Actually, the better Web Development, Web Design and SEO are coordinated, the better performance you will have in the search engines.

Before doing anything, it is advisable to analyze what is working, to preserve and enhance it with new image, because if you change the structure of the content, it is possible that the SEO does not offer you the results you had before. On the other hand, when we are working on the redesign of a page that does not have a good web positioning; it is the perfect time to optimize its structure and keywords.

5. Implement Good content on website

Search engines want to offer not only the most relevant content, but also the best quality of the search results. Likewise, quality can be measured in many ways, including grammar and spelling, ease of reading, comprehension, uniqueness and the lack of negative signals, such as excessive repetition of keywords.

If we define a strategy to include quality content on our webpage, such as creating articles according to the theme of our Website, we will be on the way to having a page that search engines “Prefer” the most.

6. Easy access to content

For your website to be well indexed in the search engines, try to create a content that has easy access to search engines, placing the most important (with the right keywords) in the highest part of your website structure. You should also consider as a goal to make a simple and very intuitive website structure for the user.

The objective of SEO is to create a system that provides the pages with the distribution of internal links in an appropriate way, so that search engines find that structure correct. With all this, having a content well indexed and perfectly structured, search engines will position your pages higher because they will understand that it is the best alternative they can offer to users in relation to the search they have done.

Conclusion

Just as SEO does not have a great artistic base to web development, we can understand that designers, programmers and layout designers do not have a great SEO base to think about web positioning, but in the end a successful project usually has a good positioning that gives it a relevant traffic, and this should be considered from the beginning of the project, since there are guidelines that can be followed in all phases of development and for the same time we can give birth to a more Google friendly website.

As you can see, SEO is very close to web development and means a lot to any Web Developer because it will make your pages much more search engine friendly.

Are you prepared to do an SEO analysis? Do you think that SEO is something simple or complicated?

SEO in 2019: The Definitive Guide

SEO in 2019: The Definitive Guide

2019 is approaching, the streets are full of lights, and people start thinking about gifts and food and again another year that is going away. Companies start thinking about closing the year and their budgets for the 2019. More and more companies are investing in digital marketing and specifically in SEO strategies, and this coming year will not be less. This is the article you need with best SEO Guide 2019 to optimize your  website.

In 2019, 44% of companies will invest in SEO. If you are one of those companies that are investing in SEO or are going to do it in 2019, then we tell you the main factors that you must take into account to optimize your efforts and investment of web positioning.

This 2018 we have seen how Google has made several major changes in their algorithms and many companies have seen their billing directly impacted and having been penalized. Fulfilling these factors will help you not to be penalized in this that is already here.

SEO GUIDE 2019 Factors:

  • Google Bot to analyze your website

Depending on the reputation of your website, Google will let the spider or Google Bot that is responsible for tracking your website.

The ideal goal is that this robot can go through all the pages of your website in each scan. So that Google can trace all the maximum possible URLs of your website, use the tags noindex in the pages you do not want to crawl, use nofollow in the links that the robot does not want to navigate and use the RobotX.txt to go directly to the pages that you want to index.

  • EAT

Since the Google update of August 2018, this term has gained much greater importance in the world of SEO. EAT (Experience, Authority and Trust) are indicators that Google takes into account when it comes to giving reputation to our website.

What Google measures with these indicators is the experience of our website, the quality of our content and writers and the authority of the links that link to our website.

That said, this 2019 we will have to do nothing but high quality content if we want to position, supported by relevant sources and with digital media links that have a good reputation.

  • Response times

This web positioning factor is very linked to the first one of Crawl Budget, because the less time it takes to respond to our website, the more pages Google Bot can track. Even so, it is important to dedicate a section only and exclusively for this.

Google has just unified all its tools for measuring response times under the Lighthouse project. Google was aware that it was not giving SEO gurus the correct measures and aligned in their different tools and this project shows the importance that Google wants to give to the speed of our website.

This speed will be measured for both the mobile pages and the pages displayed on computers.

  • Mobile index

There is no excuse for not having a website adapted for mobile devices. It is already official that Google has two completely different indexes. An index has it to show results when the user is on a computer and the other for when it is on a mobile device.

If your website is not mobile ready, forget about 60% of Google’s mobile searches.

  • Rank Brain

Rank Brain is a Google algorithm that was developed many years ago and that is becoming increasingly important.

Let’s say that Rankbrain has two main functionalities. On the one hand, it measures, or tries to measure, the user’s experience on the web accessed by Google. On the other hand, begins to group the famous keywords within concepts that mean the same thing, that is, begin to know what they are synonymous. Now, positioning for yellow shoes will also position you for yellow sneakers.

This algorithm is one that takes into account the time your users spend on your website. If it detects that once they enter they go out again, then it means that the experience has not been as good as if they enter and stay for a long time.

  • Another question from users

For quite some time now, Google has been introducing suggestions to the searches of its users by showing a new box in which it suggests possible questions related to the initial search.

These boxes appear between the second and fourth positions and are greatly affecting the organic visits received by websites that rank just below these boxes.

SEO FAQS

In English these boxes, called “People Also Ask”. It is very important to make a strategy in which our content appears in that section.

  • Fragments featured in searches

For some time now, and with increasing frequency, Google has shown outstanding results for certain keywords.

There are many cases in which although a page is not in the first position is chosen by Google as content to highlight, achieving an increase in visibility.

Google content

These featured contents can appear for the moment in three ways: paragraph, table or list. So do not hesitate to prepare our content to appear in these sections of Google results.

 Do not hesitate to focus on these SEO factors to improve your web position. We hope this SEO guide covers everything about the SEO for your business website to rank at the top of all the major search engines.

If you liked this SEO guide, don’t forget to share it on your blog or your social networks.