Cloud computing can mean big changes for Small Medium Enterprise (SMEs) in the coming years. It is not only a digital solution that saves a few dollars or reduces the physical space to develop a process; it is a business scheme that can contribute a lot in the growth of companies.
Cloud Computing is a new way of making operating expenses more flexible, as well as improving the range of services that a company can offer. It also facilitates competitiveness and allows companies to be more adaptive to market requirements.
However, despite the amount of benefits it brings to SMEs, many entrepreneurs are unaware of its operation and its true potential.
What are cloud services?
Cloud services, or what is also known as cloud computing – are basically all kinds of computer services offered through a network of interconnected servers. This network is internet.
The Internet is made up of a global server’s infrastructure and data centers, where information is stored and processed.
Any company or person that stores your data, files, photos or any type of file in the cloud can access that information and work with it at any time, from any place and through any device.
WHY MIGRATE TO CLOUD
But what are those reasons that lead SMEs towards Cloud Computing? We at cloudsigma, a leading provider of cloud computer services bring you all the benefits that Cloud Computing offers to SMEs.
Cloud Computing allow SMEs to access a wide range of services previously limited to large companies, without the need to invest heavily in infrastructure or knowledge.
The cloud computing in SMEs
When talking about Cloud Computing, this is often interpreted as a solution aimed only at large companies with a huge volume of data to manage and with high financial capacity to make investments in technology.
Still many SMEs do not know the potential benefits of Cloud Computing, generally having a misperception that it is an exclusive solution for large companies with a large volume of data.
In fact, Cloud Computing is perfectly adaptable for a business of any size, regardless of the number of workers, investment in IT and other factors.
Let’s take a look at some cloud computing factors:
Infrastructure. Instead of replacing and repairing old servers in their facilities, companies can host their services in the cloud, increasing the security and integrity of their data and decreasing material investments.
User experience. Lack of resources to run applications can result in a poor user experience that affects the business. Cloud computing resources are flexible, and more profitable than dedicated infrastructure.
Unified communications. Thanks to the cloud, new communication platforms optimize remote work and the management of multiple sites.
Remote access. Remote work through virtualized desktops decreases device and office costs. In addition, control over the user’s environment is substantially greater.
Cloud applications. Thanks to the ease of access offered by the cloud computing, enabling the remote and mobile work of an application is much easier.
Monitoring. The cloud computing model allows monitoring resources as part of the service itself at all times.
Mail services. Nowadays, they make full sense as a cloud application: growing in capacity and resources is faster and more profitable.
Disaster Recovery. A DR solution in a cloud environment, off-site, immediately activates a second platform in case of failure in the main one.
Backup. Backups in the cloud computing for SMEs provide an additional guarantee to the data integrity and are restorable from any installation or server.
Focus on the business. The cloud hosting of a managed services provider allows a company the most important thing: time, resources and people focused on their business.
Cost savings. All kinds of studies show that with migration to the cloud infrastructure helps in reducing the cost of SMEs.
Why Cloudsigma
As you can see, the implementation of Cloud Computing in SMEs brings many benefits in relation to traditional software for companies.
If you have any questions about these services or want to take the first step towards a Cloud service for your SME, cloudsigma will be happy to help you.
If you want to optimize costs and make your work more competitive, at cloudsigma we have extensive experience and many successes in migration to the Cloud that has made us a leader in the IT market.
Contact us today, so we will help you take your company to the cloud.
Many websites appear in more than one language. It should be noted that building a website that supports several languages is not just about translating or locating. This site design requires additional internationalization activities. Let’s take a look at some of the website internationalization tips for Web developers.
In our work, we often meet multilingual websites that can cause headaches for SEO specialists and web developers. That is why it is worth developing guidelines for designing and optimizing international websites.
The guidelines in this article highlight all the guidelines for the optimization of multiregional and multilingual websites for search engines.
Internationalization and the location of the website
The difference between internationalization and location is as follows. Internationalization (I18N) consists in designing an internet website so that it can be adapted for different languages and regions without the need for technical changes. Localization (L10N) is the process of adapting an internationalized website to a specific region or language.
Website Internationalization Tips:
Provide the location of pages in tags, not in style sheets
The language and direction of text display are inseparably connected with the content of the document. Therefore, whenever possible, instead of style sheets, you should use HTML tags for internationalization of the website. Attributes lang and dir should be used at least in the html element: <html lang=”ar” dir=”rtl”>
Avoid your own solutions to create special classes or identifiers. The CSS specification specifies that specifies that properties such as direction and unicode-bidi can be ignored as required.
The situation is different for XML. XML does not provide special internationalization tags, so in this case it is recommended to use CSS for this purpose.
Use one style sheet for all locations
Instead of creating separate style sheets for LTR text directions (from left to right) and RTL (right to left) or even for each language separately, you must collect everything in one style sheet. Thanks to this, internationalization rules are easier to understand and configure.
Use the attribute selector dir = ‘rtl’
In order to be able to collect all rules in one style sheet, the appropriate way to specify elements whose formatting depends on the direction of text display should be used. In most modern web browsers, just use [dir = ‘rtl’], as in the example:
#sidebar {
float: right;
margin: 0 0 1em 1em;
}
[dir=’rtl’] #sidebar {
float: left;
margin: 0 1em 1em 0;
}
Use the pseudo-class: lang ()
To determine the formatting of documents in a specific language, use the pseudo-class: lang (). For example, if bold font in Chinese documents does not look good, you can turn it off as follows:
: lang (zh) strong,
: lang (zh) b {
font-weight: normal;
}
Reflect all values related to the text direction
Make sure to mirror image of all values related to the direction of the text. These are properties related to borders (border), margins (margins), padding and positioning of elements (float, text-align). There are tools to help this task, such as CSSJanus.
Pay attention to details
Depending on the text direction display, changes may require: pictures (eg arrows, background), box-shadow and text-shadow values, JavaScript animations.
The default font set (and sometimes its font) should be adapted to the character set (alphabet).
The use of specialized selectors [dir = ‘rtl’] and [dir = ‘ltr’] requires great care.
We hope you find all these website internationalization tips for Web developers helpful.
I finally have decided to create this SEO for beginners because I believe that knowledge about SEO positioning should be for everyone and not just for a few “experts”. It is true that the SEO positioning can be a little messy with certain technicalities, methods and tools, but it is also true that with the basic notions you can get very good results.
Let’s go to the mess! 😃
Let’s start SEO for Beginners
SEO (Search Engine Optimization) is nothing more than optimizing a website to improve its position in the results obtained by the search engines. That is, try to make your website go first when users search on Google.
Search engine optimization or web positioning is the process to improve the visibility of a website in the organic results of the different search engines.
It is true that Google increasingly takes into account the technical aspects of SEO. The search engine little by little wants to give more importance to a more “human” web positioning, but that does not mean that it does not continue to focus on the basic aspects of SEO that I will explain to you right now.
THE 3 SEO ASPECTS
If you look around the Internet for information on SEO for beginners, you can quickly lose track – with all the terms, techniques and SEO errors. The search engine optimization is not a rocket science.
The most important thought you should always keep in mind:
“Google wants to give the seeker the best answer to his/her question!”
You should memorize this sentence if you have a problem in the future.
To make you understand SEO as a beginner, I always illustrate the subject with the three SEO aspects. If all three aspects are set correctly, your page will automatically rank high up – Google has no other choice.
These are the three SEO Aspects:
Produce relevant content for the page
Optimize this page (“Onpage-Optimization”)
Promote your content (“Offpage optimization”)
That’s it!
So if you are not at the top of search results, it’s because of at least one of these factors.
All SEO measures that you will get to know can be assigned to one of these points.
Okay – let’s take a look at each and every one of them, so you know what to do after this SEO for beginners guide.
PRODUCE THE PERFECT CONTENT
You may have heard it before:
“Content is king!”
Correctly good content on your website is the absolute must-have!
And that is not an exaggeration.
But do not worry – you’ll now learn how to easily create content that Google & your audience will love.
Let’s go!
How does Google actually know what a good site with a lot of added value is?
The answer is called “crawler”. You can think of it as a little robot scanning your page from top to bottom. The crawler needs one thing above all else: text!
The first thing you need for the perfect content is a high quality text. That is also the reason why many sites and companies have a “blog”.
A high-quality text should not only good and written error-free, but it must be relevant to your target audience and answer the questions.
You remember?????
So let’s find out what you should write about so that your content is relevant to the searchers.
THE BASICS OF THE KEYWORD RESEARCH
So we’re looking for the search term your potential visitor types on Google. This SEO term is also called keyword. With keyword research, we start looking for the right keywords.
Attention! Now it becomes practical.
It is best to optimize your text for one (long tail) keyword only . But that does not mean that you have to use the keyword again and again in the same form. You may well use synonyms and grammatical inflections. But you should already place your main keyword in the relevant places. These are:
the main heading (the title or the H1 heading)
the permalink (= the URL of the page)
the beginning of the post or page
the subheadings (H2 and H3)
the ALT tags of the photos you include in your post
the meta description in the header of the source code
PUT TO BEGIN A SOLE “BUYER PERSONA”.
With the “Buyer Persona” you determine your desired customer or typical visitor who comes to your website and should be addressed.
For this you should create a Word document or a PowerPoint slide. Points that you should definitely clarify are, for example:
Age
Sex
Income in the year
Hobbies and Interests
Objectives
Problems
This document will help you in the future to focus on your target group. So always ask yourself if your favorite customer is interested in the search for topics.
In my example, we assume that “Frank the photographer” is my favorite customer. He is a budding photographer and I want to show him how to professionalize and take the best photos in Germany.
FIND YOUR REQUEST
You have trouble filling in, because you do not know exactly what your favorite client likes?
No problem – just ask! My strategy for this: Search for relevant groups on Facebook. In the case of “Frank the photographer” I would search for photo groups.
Simply type in the industry or activity in the search field, and then you make a request, so you are included in the group.
Now you have access to a community that also reflects your target audience. Now write a post in which you briefly introduce yourself and ask nicely what are the biggest problems that your desired customer often meets.
But always pay attention to the group rules and leave the spam in countless groups. ????
SEARCH FOR FIVE NICHES
Niche topics are subjects that interest your visitor as well. Now that you know what your favorite client is interested in and what question marks hover over his head, you can now brainstorm for topics.
Just write down all the topics and keep looking at the “Buyer Persona”.
5 examples of niche topics:
Camera settings for time lapses
Data backup for photographers
Equipment for landscape photography
Take night shots
Print photos
As you can see, here are 5 relevant topics for the target group. From these we are now looking for the perfect keywords.
CHECK THE SEARCH VOLUME & THE COMPETITION
The search volume shows you how many people enter the keyword on Google.
You should always weigh between search volume and keyword competition.
And that’s what we’re doing now!
Since we first want to work without expensive SEO tools, I use the Keyword Planner from Google.
Go to Google Adwords (don’t worry – we don’t want to run an ad) and open the keyword planner.
You then open the Search for new keywords using a phrase, a website, or a category.
A helpful tool to find out the strength of your concreting is the MOZ Toolbar. With this plugin (“unfortunately” only for Chrome) you see two important values directly in the search results.
Page Authority and Domain Authority
Page Authority (PA)
it shows you how strong this subpage is (for example mypage.com/blog/blogarticle)
Domain Authority (DA)
it shows you how strong the entire domain is (for example, mypage.com)
What is On-Page SEO?
The On-Page SEO is the name given to the optimization that can be done directly on the website pages that you try to position in the results in Google, ie, everything you can change in your site to try to appear first in Google searches.
ON-PAGE SEO OPTIMIZATION INCLUDES
Header Tag Optimization (H1, H2, etc.)
Meta Tags Optimization
Canonicalization
Existing Content Optimization
Anchor & Title Tag Optimization
Image & Hyperlink Optimization
HTML Sitemap Creation & Analysis
txt Creation & Analysis
Navigation Analysis & Recommendations
XML Sitemap Analysis
Website Speed & Page Load Optimization
Responsive Website
Internal Link Structuring & Optimization
Crawl Error Resolution
SEO Friendly URLs
Keyword Research
For example:
Suppose, I have an article in which I explain “what is a blog and what is it for” and I want to try to position it better for the search “what is a blog” in Google, so I put a link from this post that you are reading now towards that article, and I also do it with the phrase (or also called anchor text) “what is a blog”.
Note that both articles are from the same blog, that’s why it would be considered On-Page SEO, because it is a way to optimize the positioning from my own blog or website.
What is Off-Page SEO?
OFF-PAGE SEO OPTIMIZATION INCLUDES
● Classified Submission
● PDF Submission
● Portfolio Listing
● Audio Listing
● Presentation Listing
● Web 2.0 Profile Creation
● Social Bookmarking
● Google Local Listing
● Image Promotion & Submission
● Video Marketing & Submission
The Off-Page SEO is the name given to the optimization that you try to do from external sites to the site that is trying to position in the results in Google, that is, everything you can do “outside your web” to try to appear the first in Google searches.
Mainly when talking about Off-Page SEO refers mainly to try to link you from other websites “relevant” and related to the theme of your site. This is what is known as link building.
For example:
So you remember the same article that I told you before about “what is a blog and what is it for?” I would like it to be linked from other external sites to my blog and also be “relevant” in the world of blogs. So I try to contact an important blogger of the sector to explain that I have a very good article that may interest your readers, in case you are interested in putting a link from your blog to my article.
In this case I would have no control of the external site from which it links to my article (and if it finally agrees to link it!), that’s why it would be considered Off-Page SEO, because it is a way to optimize the positioning from another different website.
TECHNICAL FACTORS
Some of the known technical factors that will help improve the ranking of a page are:
H1 and H2 Tags
HTTPS
Domain Type
File size / site speed
Is SEO synonymous with free traffic?
Many marketing experts make the mistake of seeing SEO as a single source to get free traffic. And although it is true that it is one of its benefits.
The true purpose of SEO is to help users find what they are looking for. Therefore, the content of your website must match what your potential audience wants to find.
Let’s see it with an example.
María sells custom knit sweaters. She has created a blog a where she often talks about the different types of yarn she uses to make garments.
The truth is that it does not have much competition for keywords related to thread types. And taking into account that Maria is creating and sharing enough content on this subject, in a short time has managed to rank on the first page of Google.
But, would you know what the potential problem is?
Users looking for different types of thread probably want information to weave themselves. Which means they will not be interested in buying a Mary’s jersey.
One thing is that Maria gets a lot of traffic, but if that traffic is not adequate, conversions will not be achieved.
The first lesson of SEO for beginners is that you should aim for is the following. If you want SEO to work for your business, you must ensure that your goals match the objectives of your visitors.
It’s not about getting more and more traffic. It’s about finding out what you want to achieve and optimizing keywords that attract users who are looking for the same.
But, how to choose best keywords?
Before entering fully into the world of keywords, it is interesting that you delve deeper into the world of SEO.
In fact, you could start by understanding the operation of the search engines themselves. Which, in addition, have two main functions:
Do a crawl and create a list with the best results.
Provide this list to users with the most relevant websites.
But how could this whole process be explained in a SEO for beginners?
Imagine the World Wide Web as a network of stops in a metro system in a city.
Each stop is a unique document, be it a website, a PDF or any file. And the search engines need to find a way to track the entire city and find all the stops. For what use the best possible route: the links.
With these two basic elements of SEO for beginners, it is interesting that you learn to optimize the content itself to achieve a good positioning. Even so, you should bear in mind that both keywords and links are a must in any SEO strategy.
SEO for beginners landing page
Choose the type of landing page you are going to work. The most important thing in any SEO guide for beginners is that you fix, from the start, all your strategy and have clear objectives. That’s why it’s vital that from the first moment you define what type of landing you will work.
Decide with what keywords you will position yourself. As you see, keywords are vital in any situation. It is important that you choose those that match your landing.
Those keywords must be in bold. This will give the user the opportunity to ensure, at a first glance, that you provide the solution they are looking for.
Choose a unique theme That is, the one that has to do with the chosen keywords.
Google rewards landing pages that constantly update their content. Modify headlines, remove or add visual content, etc.
Make link building. The best advice is to follow good practices to do link building naturally. Google takes into account, especially, those quality links that position you as a trusted source.
Include the main keyword in the URL of your landing page.
Avoid 404 errors, content that is not displayed on all devices and pop-ups.
Another factor to consider in this SEO for beginners is the loading speed of your landing page. Since it directly affects the positioning.
Responsive design is vital. Google also rewards landing pages that are optimized for any device. And this, even if it’s an SEO guide for beginners, you should have taken it some time ago.
Follow these SEO for beginners tips
Optimize keywords. Plugins like Yoast SEO will help you create the content using the appropriate keyword and including it as many times as necessary to achieve a better positioning.
The SEO title. Following the Yoast SEO plugin, you should keep in mind that the owner of your post and the one you include in the internal blog are not the same. The one that will be shown in the search engines is the SEO title, which is the one you must work with and the one that should incorporate the keyword.
Work the meta tags.
Include the keyword in the first paragraph of your content.
Use short URLs. Data indicate that there is a 250% more probability of clicking on a website if it has a short URL or if it appears just below a website with a long URL.
Avoid duplicate content.
As you can see, there are many elements to consider in SEO for beginners. But the most important thing is that you are always clear about who you are heading to, the keywords you are going to use and adopt linkbuilding as a key strategy.
In blogs, the most usual is to add related posts. Or, even include links on more specific keywords. In this way, you will also improve the user experience.
Do you want to implement some of these link building techniques and stay up-to-date in SEO for beginners to scale to a more professional level? Contact Scorpius Technology today and build a strategy to capture links that will help you improve your digital positioning.
Here’s a list of the best SEO Tools 2023 I frequently used in the year 2022. It contains some golden nuggets I’m sure a few of you will find useful in 2023. I wanted to keep this short and sweet.
Mastering SEO optimization can be difficult, especially if you are just starting with a website or an online store. Fortunately, finding the best SEO tools in 2023 is easy and we have put them together in this blog.
Let’s check out our list of some of the best free and paid SEO tools that can boost your organic rankings:
We contacted more than 30 SEO experts to find out what their favorite SEO tools 2023 are and compiled a list of the best tools available. You do not need to try all these tools, you just need to find out which works best for your needs.
Outreach / Linkbuilding Tools
AuthoritySpy – This tool is great for automating the ability to find authoritative influencers and bloggers in a chosen niche. You simply put in a keyword or niche that you’re interested in and it will return hundreds or thousands of people that you can use for your campaigns. This costs.
Guest Post Tracker – Big database containing 1500+ domains that accept guest posts.
Buzzstream – Buzzstream is an outreach platform you can use to store data you gather on your influencers. You can send emails within the platform too so you’ll be able to see if your colleague has contacted them too. It’s got a sweet analytics section too. This costs.
SERP Insights – This tool allows you to enter a keyword for a chosen vertical and produces a report that contains all the information you need to learn why your competitors are ranking so high and what metrics you need to improve on to outrank them. This costs however there’s a freemium version.
Detailed – This tools pretty cool it generates updated website rankings within your niche that is sorted out by Twitter mentions. You can see who’s talking about the biggest sites online.
Ahrefs – You can check lots of data with this tool. Broken links, competitors’ backlink profiles, anchor texts used, referring domains for your own website, get keyword volumes and more. This costs.
SEO Jet – I use this to check my anchor text usage on my urls. It splits your anchor text into three groups (Blended, exact match and Natural) and gives you a gauge that allows you to see what types of anchor text you need in order to stay fully optimised. This costs.
Majestic SEO – Looking at your referring domains are great but topical trust flow is a big thing. Having relevant domains linking to you from your topical niche is vital to higher rankings and this is exactly what Majestic shows you. I use this in combination with Ahrefs. This costs.
Scrapers / Scanners
Domain Hunter Plus – If you’re creating PBNs this tool is great. It’s similar to Check My Links as it scans the page you are on but this one checks to see if the links mentioned are available to register. It’s free.
Check My Links – This is a chrome extension that lets you scan for broken links on a page. It’s free.
URL Profiler – This is a great tool for link builders. You can stick a bunch of domains in and pull data from places like Majestic, Moz, Ahrefs, etc for those domains. You can also scrape for emails, check if the domains are indexed, and load more. This costs but proper worth it!
Screaming Frog – Another necessity for me, this tool is vital for all your onsite tweaks. It crawls your website’s links, images, CSS, script, and apps and gives you data like links, word count, Missing H1 tags, Title tags that are too long, Time to the first byte, etc. This costs but proper worth it!
Google Results Bookmarklet by Liam Delahunty of Online Sales – I stuck all that in there so you guys can find it, this is a google applet that will give you the URLs for everything in SERPS for a chosen keyword. Very useful to grab 20-40 urls for lets say “whey protein” then stick them in Screaming Frog or URL Profiler. It’s free.
Keyword Tools
Keyword Shitter 2 – Pop in a keyword and it will spit out a ridiculous amount of variations! It’s free.
Keywords Everywhere – This is a good tool for getting volumes if you don’t have access to keyword tool, accuranker, ahrefs, etc. If you put a keyword in Google search it will give you the volume for it. You can also analyse pages with this tool and it will give you frequent mentioned keywords, density, etc. It’s GREAT! and FREE.
Analytics
Google PageSpeed Insights – Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website.
GT Metrix – This tool tells you how fast your site loads and gives you lots of recommendations. It’s free
Bright Local – SEO reporting, lead generation, reputation management, citation management…. It does everything you need for local search. It costs
Accuranker – Everyone needs a keyword tracking tool. Its not the cheapest but its great. It costs
Google Analytics – It provides you with web analytics. It tracks and reports the traffic from websites. It’s free.
SEMrush – SEMrush is undoubtedly the number #1 SEO toolin the market and the most effective tool to analyze the competition.
Google Search Console – This is another necessity for SEO, I’m sure you all use it already but if you don’t this will allow you to submit your sitemaps, disavow spammy links, view your pages as Google Bot sees it and much more. It’s free.
Serpbook – If you are looking to get accurate keyword ranking and tracking results in an easy way then SerpBookmay be the solution for you.
Barracudas Algorithm Tool – This tool allows you to see the latest updates by Google alongside your analytics. It’s great for analysising the effects an update has had on your domain. They just released a new version where you can purchase SEO Visibility data for your domain. It’s called seocompare. It costs
Siteliner – This tool does a lot but I use it to check common content on my site. It costs
Copyscape – Copyscape is great for checking duplicate content you have on your site that’s also elsewhere on the web. It costs
Conclusion
The best SEO tools 2022 on this list are not enough. I mean, they will definitely help you better understand how you can improve the optimization of your website, but they will not do the work for you. You will have to strive to obtain the results you want. This means producing optimized content for SEO, rewriting all descriptions of your products and converting them into something that suits your niche.
If you have a limited budget, most of these SEO tools 2023 have features or free trials that you can play with. Try them. Think of these tools as mentors that tell you what you need to improve. And follow their suggestions to be able to shoot your growth. Achieving success is a responsibility that falls on you. It’s time for you to take the next step.
