What is Google AMP and how does it work?

Google AMP (Accelerated Mobile Pages) have you ever heard of them? Do you know how they work and why they can bring great benefits to your online business? Check out all the details in this article and, if you are interested in learning more, don’t hesitate to contact us.

If you’ve never heard of Accelerated Mobile Pages, you can fix this with this article. And it’s very important that you do it. Why? We will also explain this in the next paragraphs.

Google AMP SEO

What is Google AMP?

AMP (Accelerated Mobile Pages) is the open source project set up by Google to make the website’s pages more suitable for navigation on mobile sites.

The web statistics show how mobile browsing are always on the rise and will soon surpass those from desktop devices, if the trend continues.

It therefore becomes very important that our site is adaptable to all types of devices. In these cases the term responsive is used. Today almost all sites are responsive, if you use WordPress whatever template you choose it will definitely be a Responsive template.

The Google AMP is something deeper and focuses not only on the adaptability of the site on mobile devices but above all on the speed of loading a page.

Once AMP is activated on your site every page of your domain will have a new extension when a user logs in from Smartphone: scorpiustechnology.com for example becomes scorpiustechnology.com/amp.

Simply saying that the number of users connecting to the web from mobile devices is constantly growing does not make the full extent of the phenomenon. The reality is that mobile technology has profoundly changed people’s behavior: today, the vast majority of us have at least one Smartphone and we take it wherever we go and at any time. That’s why; AMP (Accelerated Mobile Pages) becomes even more important.

The present and future of the internet is in our hands or pockets. More and more the Smartphone is used to access the internet, and even to make purchases. Hence, that is why the Google AMP was introduced, with the aim of improving the loading speed of a web page.

 

Changes brought by the AMP

To improve the user experience when browsing from their mobile device, at the end of 2015 the AMP project: Accelerated Mobile Pages was presented. This open source technology driven by Google aims to reduce the loading times of a website when accessed from a mobile phone.

The AMP standard or version is not only designed for the user. It also seeks to help web developers by contributing to the creation of almost instantaneous loading websites. In this way, the task of optimizing a page becomes a much simpler task. To streamline this process, the AMP standard is based on three elements:

  • AMP HTML, which is nothing more than normal HTML. Although with certain restrictions that make it compile much more content than basic HTML. In this way the web offers better performance.
  • AMP JS, a JavaScript library that allows the appearance of images at the moment. This is thanks to the improvements made possible by the AMP HTML.
  • Google AMP, cache of AMP HTML pages that allow faster access to the web.

In this way, the superfluous content is eliminated by reducing the elements to only text and image. The AMP standard is very useful for some websites, especially if they generate a lot of content, but not in the case of online stores.

Take care of the user

The commitment to the AMP standard is, together with the increase in web security, another of Google’s moves to improve the user experience. Recommendations made by the search engine that, if followed, will have a direct effect on SEO positioning.

For some time now, the search engine has been prioritizing in the search results those websites that have a responsive design. And the same goes for web pages with Google AMP. When it comes to showing results, AMP websites appear among the top positions. You can identify the AMP websites by having the lightning icon. Therefore, the fact that our website is compatible with AMP will benefit our SEO but only in mobile searches. Those searches made from a computer will remain the same.

If your website is developed in WordPress, you can make it compatible with the AMP standard by installing a plugin. Thus, the number of elements that make up your website will be reduced and, in this way, loading time will not be a penalizable factor when it comes to SEO positioning.

Website Internationalization tips for Web developers

Many websites appear in more than one language. It should be noted that building a website that supports several languages is not just about translating or locating. This site design requires additional internationalization activities. Let’s take a look at some of the website internationalization tips for Web developers.

Website Internationalization tips

In our work, we often meet multilingual websites that can cause headaches for SEO specialists and web developers. That is why it is worth developing guidelines for designing and optimizing international websites.

The guidelines in this article highlight all the guidelines for the optimization of multiregional and multilingual websites for search engines.

Internationalization and the location of the website

The difference between internationalization and location is as follows. Internationalization (I18N) consists in designing an internet website so that it can be adapted for different languages and regions without the need for technical changes. Localization (L10N) is the process of adapting an internationalized website to a specific region or language.

Website Internationalization Tips:

Provide the location of pages in tags, not in style sheets

The language and direction of text display are inseparably connected with the content of the document. Therefore, whenever possible, instead of style sheets, you should use HTML tags for internationalization of the website. Attributes lang and dir should be used at least in the html element: <html lang=”ar” dir=”rtl”>

Avoid your own solutions to create special classes or identifiers. The CSS specification specifies that specifies that properties such as direction and unicode-bidi can be ignored as required.

The situation is different for XML. XML does not provide special internationalization tags, so in this case it is recommended to use CSS for this purpose.

Use one style sheet for all locations

Instead of creating separate style sheets for LTR text directions (from left to right) and RTL (right to left) or even for each language separately, you must collect everything in one style sheet. Thanks to this, internationalization rules are easier to understand and configure.

Use the attribute selector dir = ‘rtl’

In order to be able to collect all rules in one style sheet, the appropriate way to specify elements whose formatting depends on the direction of text display should be used. In most modern web browsers, just use [dir = ‘rtl’], as in the example:

#sidebar {

float: right;

margin: 0 0 1em 1em;

}

 

[dir=’rtl’] #sidebar {

float: left;

margin: 0 1em 1em 0;

}

Use the pseudo-class: lang ()

To determine the formatting of documents in a specific language, use the pseudo-class: lang (). For example, if bold font in Chinese documents does not look good, you can turn it off as follows:

 

: lang (zh) strong,

: lang (zh) b {

font-weight: normal;

}

Reflect all values related to the text direction

Make sure to mirror image of all values related to the direction of the text. These are properties related to borders (border), margins (margins), padding and positioning of elements (float, text-align). There are tools to help this task, such as CSSJanus.

Pay attention to details

  1. Depending on the text direction display, changes may require: pictures (eg arrows, background), box-shadow and text-shadow values, JavaScript animations.

 

  1. The default font set (and sometimes its font) should be adapted to the character set (alphabet).

 

  1. The use of specialized selectors [dir = ‘rtl’] and [dir = ‘ltr’] requires great care.

 

We hope you find all these website internationalization tips for Web developers helpful.

SEO for Beginners: The Complete Guide [2019]

I finally have decided to create this SEO for beginners because I believe that knowledge about SEO positioning should be for everyone and not just for a few “experts”. It is true that the SEO positioning can be a little messy with certain technicalities, methods and tools, but it is also true that with the basic notions you can get very good results.

Let’s go to the mess! 😃

SEO for Beginners

Let’s start SEO for Beginners

SEO (Search Engine Optimization) is nothing more than optimizing a website to improve its position in the results obtained by the search engines. That is, try to make your website go first when users search on Google.

Search engine optimization or web positioning is the process to improve the visibility of a website in the organic results of the different search engines.

It is true that Google increasingly takes into account the technical aspects of SEO. The search engine little by little wants to give more importance to a more “human” web positioning, but that does not mean that it does not continue to focus on the basic aspects of SEO that I will explain to you right now.

THE 3 SEO ASPECTS

If you look around the Internet for information on SEO for beginners, you can quickly lose track – with all the terms, techniques and SEO errors. The search engine optimization is not a rocket science.

The most important thought you should always keep in mind:

“Google wants to give the seeker the best answer to his/her question!”

You should memorize this sentence if you have a problem in the future.

To make you understand SEO as a beginner, I always illustrate the subject with the three SEO aspects. If all three aspects are set correctly, your page will automatically rank high up – Google has no other choice.

These are the three SEO Aspects:

  • Produce relevant content for the page
  • Optimize this page (“Onpage-Optimization”)
  • Promote your content (“Offpage optimization”)

That’s it!

So if you are not at the top of search results, it’s because of at least one of these factors.

All SEO measures that you will get to know can be assigned to one of these points.

Okay – let’s take a look at each and every one of them, so you know what to do after this SEO for beginners guide.

PRODUCE THE PERFECT CONTENT

You may have heard it before:

“Content is king!”

Correctly good content on your website is the absolute must-have!

And that is not an exaggeration.

But do not worry – you’ll now learn how to easily create content that Google & your audience will love.

Let’s go!

How does Google actually know what a good site with a lot of added value is?

The answer is called “crawler”. You can think of it as a little robot scanning your page from top to bottom. The crawler needs one thing above all else: text!

The first thing you need for the perfect content is a high quality text. That is also the reason why many sites and companies have a “blog”.

A high-quality text should not only good and written error-free, but it must be relevant to your target audience and answer the questions.

You remember?????

So let’s find out what you should write about so that your content is relevant to the searchers.

THE BASICS OF THE KEYWORD RESEARCH

So we’re looking for the search term your potential visitor types on Google. This SEO term is also called keyword. With keyword research, we start looking for the right keywords.

Attention! Now it becomes practical.

It is best to optimize your text for one (long tail) keyword only . But that does not mean that you have to use the keyword again and again in the same form. You may well use synonyms and grammatical inflections. But you should already place your main keyword in the relevant places. These are:

  • the main heading (the title or the H1 heading)
  • the permalink (= the URL of the page)
  • the beginning of the post or page
  • the subheadings (H2 and H3)
  • the ALT tags of the photos you include in your post
  • the meta description in the header of the source code

PUT TO BEGIN A SOLE “BUYER PERSONA”.

With the “Buyer Persona” you determine your desired customer or typical visitor who comes to your website and should be addressed.

For this you should create a Word document or a PowerPoint slide. Points that you should definitely clarify are, for example:

  • Age
  • Sex
  • Income in the year
  • Hobbies and Interests
  • Objectives
  • Problems

This document will help you in the future to focus on your target group. So always ask yourself if your favorite customer is interested in the search for topics.

In my example, we assume that “Frank the photographer” is my favorite customer. He is a budding photographer and I want to show him how to professionalize and take the best photos in Germany.

FIND YOUR REQUEST

You have trouble filling in, because you do not know exactly what your favorite client likes?

No problem – just ask! My strategy for this: Search for relevant groups on Facebook. In the case of “Frank the photographer” I would search for photo groups.

Simply type in the industry or activity in the search field, and then you make a request, so you are included in the group.

Now you have access to a community that also reflects your target audience. Now write a post in which you briefly introduce yourself and ask nicely what are the biggest problems that your desired customer often meets.

But always pay attention to the group rules and leave the spam in countless groups. ????

SEARCH FOR FIVE NICHES

Niche topics are subjects that interest your visitor as well. Now that you know what your favorite client is interested in and what question marks hover over his head, you can now brainstorm for topics.

Just write down all the topics and keep looking at the “Buyer Persona”.

5 examples of niche topics:

  • Camera settings for time lapses
  • Data backup for photographers
  • Equipment for landscape photography
  • Take night shots
  • Print photos

As you can see, here are 5 relevant topics for the target group. From these we are now looking for the perfect keywords.

CHECK THE SEARCH VOLUME & THE COMPETITION

The search volume shows you how many people enter the keyword on Google.

You should always weigh between search volume and keyword competition.

And that’s what we’re doing now!

Since we first want to work without expensive SEO tools, I use the Keyword Planner from Google.

Go to Google Adwords (don’t worry – we don’t want to run an ad) and open the keyword planner.

Keyword Planner

You then open the Search for new keywords using a phrase, a website, or a category.

A helpful tool to find out the strength of your concreting is the MOZ Toolbar. With this plugin (“unfortunately” only for Chrome) you see two important values directly in the search results.

Page Authority and Domain Authority

Page Authority (PA)

  • it shows you how strong this subpage is (for example mypage.com/blog/blogarticle)

Domain Authority (DA)

  • it shows you how strong the entire domain is (for example, mypage.com)

What is On-Page SEO?

The On-Page SEO is the name given to the optimization that can be done directly on the website pages that you try to position in the results in Google, ie, everything you can change in your site to try to appear first in Google searches.

 ON-PAGE SEO OPTIMIZATION INCLUDES

  • Header Tag Optimization (H1, H2, etc.)
  • Meta Tags Optimization
  • Canonicalization
  • Existing Content Optimization
  • Anchor & Title Tag Optimization
  • Image & Hyperlink Optimization
  • HTML Sitemap Creation & Analysis
  • txt Creation & Analysis
  • Navigation Analysis & Recommendations
  • XML Sitemap Analysis
  • Website Speed & Page Load Optimization
  • Responsive Website
  • Internal Link Structuring & Optimization
  • Crawl Error Resolution
  • SEO Friendly URLs
  • Keyword Research

For example:

Suppose, I have an article in which I explain “what is a blog and what is it for” and I want to try to position it better for the search “what is a blog” in Google, so I put a link from this post that you are reading now towards that article, and I also do it with the phrase (or also called anchor text) “what is a blog”.

Note that both articles are from the same blog, that’s why it would be considered On-Page SEO, because it is a way to optimize the positioning from my own blog or website.

What is Off-Page SEO?

OFF-PAGE SEO OPTIMIZATION INCLUDES

● Classified Submission
● PDF Submission
● Portfolio Listing
● Audio Listing
● Presentation Listing
● Web 2.0 Profile Creation
● Social Bookmarking
● Google Local Listing
● Image Promotion & Submission
● Video Marketing & Submission

The Off-Page SEO is the name given to the optimization that you try to do from external sites to the site that is trying to position in the results in Google, that is, everything you can do “outside your web” to try to appear the first in Google searches.

Mainly when talking about Off-Page SEO refers mainly to try to link you from other websites “relevant” and related to the theme of your site. This is what is known as link building.

For example:

So you remember the same article that I told you before about “what is a blog and what is it for?” I would like it to be linked from other external sites to my blog and also be “relevant” in the world of blogs. So I try to contact an important blogger of the sector to explain that I have a very good article that may interest your readers, in case you are interested in putting a link from your blog to my article.

In this case I would have no control of the external site from which it links to my article (and if it finally agrees to link it!), that’s why it would be considered Off-Page SEO, because it is a way to optimize the positioning from another different website.

TECHNICAL FACTORS

Some of the known technical factors that will help improve the ranking of a page are:

  • H1 and H2 Tags
  • HTTPS
  • Domain Type
  • File size / site speed

Is SEO synonymous with free traffic?

Many marketing experts make the mistake of seeing SEO as a single source to get free traffic. And although it is true that it is one of its benefits.

The true purpose of SEO is to help users find what they are looking for. Therefore, the content of your website must match what your potential audience wants to find.

Let’s see it with an example.

María sells custom knit sweaters. She has created a blog a where she often talks about the different types of yarn she uses to make garments.

The truth is that it does not have much competition for keywords related to thread types. And taking into account that Maria is creating and sharing enough content on this subject, in a short time has managed to rank on the first page of Google.

But, would you know what the potential problem is?

Users looking for different types of thread probably want information to weave themselves. Which means they will not be interested in buying a Mary’s jersey.

One thing is that Maria gets a lot of traffic, but if that traffic is not adequate, conversions will not be achieved.

The first lesson of SEO for beginners is that you should aim for is the following. If you want SEO to work for your business, you must ensure that your goals match the objectives of your visitors.

It’s not about getting more and more traffic. It’s about finding out what you want to achieve and optimizing keywords that attract users who are looking for the same.

But, how to choose best keywords?

Before entering fully into the world of keywords, it is interesting that you delve deeper into the world of SEO.

In fact, you could start by understanding the operation of the search engines themselves. Which, in addition, have two main functions:

  • Do a crawl and create a list with the best results.
  • Provide this list to users with the most relevant websites.

But how could this whole process be explained in a SEO for beginners?

Imagine the World Wide Web as a network of stops in a metro system in a city.

Each stop is a unique document, be it a website, a PDF or any file. And the search engines need to find a way to track the entire city and find all the stops. For what use the best possible route: the links.

With these two basic elements of SEO for beginners, it is interesting that you learn to optimize the content itself to achieve a good positioning. Even so, you should bear in mind that both keywords and links are a must in any SEO strategy.

SEO for beginners landing page

  • Choose the type of landing page you are going to work. The most important thing in any SEO guide for beginners is that you fix, from the start, all your strategy and have clear objectives. That’s why it’s vital that from the first moment you define what type of landing you will work.
  • Decide with what keywords you will position yourself. As you see, keywords are vital in any situation. It is important that you choose those that match your landing.
  • Those keywords must be in bold. This will give the user the opportunity to ensure, at a first glance, that you provide the solution they are looking for.
  • Choose a unique theme That is, the one that has to do with the chosen keywords.
  • Google rewards landing pages that constantly update their content. Modify headlines, remove or add visual content, etc.
  • Make link building. The best advice is to follow good practices to do link building naturally. Google takes into account, especially, those quality links that position you as a trusted source.
  • Include the main keyword in the URL of your landing page.
  • Avoid 404 errors, content that is not displayed on all devices and pop-ups.
  • Another factor to consider in this SEO for beginners is the loading speed of your landing page. Since it directly affects the positioning.
  • Responsive design is vital. Google also rewards landing pages that are optimized for any device. And this, even if it’s an SEO guide for beginners, you should have taken it some time ago.

Follow these SEO for beginners tips

Optimize keywords. Plugins like Yoast SEO will help you create the content using the appropriate keyword and including it as many times as necessary to achieve a better positioning.

The SEO title. Following the Yoast SEO plugin, you should keep in mind that the owner of your post and the one you include in the internal blog are not the same. The one that will be shown in the search engines is the SEO title, which is the one you must work with and the one that should incorporate the keyword.

Work the meta tags.

Include the keyword in the first paragraph of your content.

Use short URLs. Data indicate that there is a 250% more probability of clicking on a website if it has a short URL or if it appears just below a website with a long URL.

Avoid duplicate content.

As you can see, there are many elements to consider in SEO for beginners. But the most important thing is that you are always clear about who you are heading to, the keywords you are going to use and adopt linkbuilding as a key strategy.

In blogs, the most usual is to add related posts. Or, even include links on more specific keywords. In this way, you will also improve the user experience.

Do you want to implement some of these link building techniques and stay up-to-date in SEO for beginners to scale to a more professional level? Contact Scorpius Technology today and build a strategy to capture links that will help you improve your digital positioning.