What is Google AMP and how does it work?

Google AMP (Accelerated Mobile Pages) have you ever heard of them? Do you know how they work and why they can bring great benefits to your online business? Check out all the details in this article and, if you are interested in learning more, don’t hesitate to contact us.

If you’ve never heard of Accelerated Mobile Pages, you can fix this with this article. And it’s very important that you do it. Why? We will also explain this in the next paragraphs.

Google AMP SEO

What is Google AMP?

AMP (Accelerated Mobile Pages) is the open source project set up by Google to make the website’s pages more suitable for navigation on mobile sites.

The web statistics show how mobile browsing are always on the rise and will soon surpass those from desktop devices, if the trend continues.

It therefore becomes very important that our site is adaptable to all types of devices. In these cases the term responsive is used. Today almost all sites are responsive, if you use WordPress whatever template you choose it will definitely be a Responsive template.

The Google AMP is something deeper and focuses not only on the adaptability of the site on mobile devices but above all on the speed of loading a page.

Once AMP is activated on your site every page of your domain will have a new extension when a user logs in from Smartphone: scorpiustechnology.com for example becomes scorpiustechnology.com/amp.

Simply saying that the number of users connecting to the web from mobile devices is constantly growing does not make the full extent of the phenomenon. The reality is that mobile technology has profoundly changed people’s behavior: today, the vast majority of us have at least one Smartphone and we take it wherever we go and at any time. That’s why; AMP (Accelerated Mobile Pages) becomes even more important.

The present and future of the internet is in our hands or pockets. More and more the Smartphone is used to access the internet, and even to make purchases. Hence, that is why the Google AMP was introduced, with the aim of improving the loading speed of a web page.

 

Changes brought by the AMP

To improve the user experience when browsing from their mobile device, at the end of 2015 the AMP project: Accelerated Mobile Pages was presented. This open source technology driven by Google aims to reduce the loading times of a website when accessed from a mobile phone.

The AMP standard or version is not only designed for the user. It also seeks to help web developers by contributing to the creation of almost instantaneous loading websites. In this way, the task of optimizing a page becomes a much simpler task. To streamline this process, the AMP standard is based on three elements:

  • AMP HTML, which is nothing more than normal HTML. Although with certain restrictions that make it compile much more content than basic HTML. In this way the web offers better performance.
  • AMP JS, a JavaScript library that allows the appearance of images at the moment. This is thanks to the improvements made possible by the AMP HTML.
  • Google AMP, cache of AMP HTML pages that allow faster access to the web.

In this way, the superfluous content is eliminated by reducing the elements to only text and image. The AMP standard is very useful for some websites, especially if they generate a lot of content, but not in the case of online stores.

Take care of the user

The commitment to the AMP standard is, together with the increase in web security, another of Google’s moves to improve the user experience. Recommendations made by the search engine that, if followed, will have a direct effect on SEO positioning.

For some time now, the search engine has been prioritizing in the search results those websites that have a responsive design. And the same goes for web pages with Google AMP. When it comes to showing results, AMP websites appear among the top positions. You can identify the AMP websites by having the lightning icon. Therefore, the fact that our website is compatible with AMP will benefit our SEO but only in mobile searches. Those searches made from a computer will remain the same.

If your website is developed in WordPress, you can make it compatible with the AMP standard by installing a plugin. Thus, the number of elements that make up your website will be reduced and, in this way, loading time will not be a penalizable factor when it comes to SEO positioning.

The Ultimate List of The Best SEO Tools 2019

Here’s a list of best SEO Tools 2019 I frequently used in year 2018. It contains some golden nuggets I’m sure a few of you will find useful in 2019. I wanted to keep this short and sweet.
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Best SEO Tools For 2019
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Mastering SEO optimization can be difficult, especially if you are just starting with a website or an online store. Fortunately, finding the best SEO tools 2019 is easy and we have put them together in this blog.

Let’s check out our list of some of the best free and paid SEO tools that can boost your organic rankings:

We contacted more than 30 SEO experts to find out what their favorite SEO tools 2019 are and compiled the list with the best tools available. You do not need to try all these tools, you just need to find out which works best for the your needs.

Outreach / Linkbuilding Tools

  • AuthoritySpy – This tool is great for automating the ability to find authoritive infleuncers and bloggers in a chosen niche. You simply put in a keyword or niche that you’re interested in and it will return hundreds or thousands of people that you can use for your campaigns. This costs.

  • Guest Post Tracker – Big database containing 1500+ domains that accept guest posts.

  • Buzzstream – Buzzstream is an outreach platform you can use to store data you gather on your influencers. You can send emails within the platform too so you’ll be able to see if your colleague has contacted them too. It’s got a sweet analytics section too. This costs.

  • SERP Insights – This tool allows you to enter a keyword for a chosen vertical and produces a report that contains all the information you need to learn why your competitors are ranking so high and what metrics you need to improve on to outrank them. This costs however theres a freemium version.

  • Detailed – This tools pretty cool it generates updated website rankings within your niche that is sorted out by Twitter mentions. You can see who’s talking about the biggest sites online.

  • Ahrefs – You can check lots of data with this tool. Broken links, competitors backlink profiles, anchor texts used, referring domains for your own website, get keyword volumes and more. This costs.

  • SEO Jet – I use this to check my anchor text usage on my urls. It splits your anchor text into three groups (Blended, exact match and Natural) and gives you a gauge that allows you to see what types of anchor text you need in order to stay fully optimised. This costs.

  • Majestic SEO – Looking at your referring domains are great but topical trust flow is a big thing. Having relevant domains linking to you from your topical niche is vital to higher rankings and this is exactly what Majestic shows you. I use this in combination with Ahrefs. This costs.

Scrapers / Scanners

  • Domain Hunter Plus – If you’re creating PBNs this tool is great. Its similar to Check My Links as it scans the page your on but this one checks to see if the links mentioned are available to register. It’s free.

  • Check My Links – This is a chrome extension that lets you scan for broken links on a page. It’s free.

  • URL Profiler – This is a great tool for link builders. You can stick a bunch of domains in and pull data from places like Majestic, Moz, Ahrefs etc for those domains. You can also scrape for emails, check if the domains are indexed and loads more. This costs but proper worth it!

  • Screaming Frog – Another necessity for me, this tool is vital for all your onsite tweaks. It crawls your websites’ links, images, CSS, script and apps and gives you data like inlinks, word count, Missing H1 tags, Title tags that are too long, Time to first byte etc. This costs but proper worth it!

  • Google Results Bookmarklet by Liam Delahunty of Online Sales – I stuck all that in there so you guys can find it, this is a google applet that will give you the URLs for everything in SERPS for a chosen keyword. Very useful to grab 20-40 urls for lets say “whey protein” then stick them in Screaming Frog or URL Profiler. It’s free.

Keyword Tools

  • Keyword Shitter 2 – Pop in a keyword and it will spit out a ridiculous amount of variations! It’s free.

  • Keywords Everywhere – This is a good tool for getting volumes if you don’t have access to keywordtool, accuranker, ahrefs etc. If you put a keyword in Google search it will give you the volume for it. You can also analyse pages with this tool and it will give you frequent mentioned keywords, density etc. Its GREAT! and FREE.

Analytics

  • Google PageSpeed Insights – Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website.

  • GT Metrix – This tool tells you how fast your site loads and gives you lots of recommendations. It’s free

  • Bright Local – SEO reporting, lead generation, reputation management, citation management…. It does everything you need for local search. It costs

  • Accuranker – Everyone needs a keyword tracking tool. Its not the cheapest but its great. It costs

  • Google Analytics – It provides you with web analytics. It tracks and reports the traffic from websites. It’s free.

  • SEMrush – SEMrush is undoubtedly the number #1 SEO tool in the market and the most effective tool to analyze the competition.
  • Google Search Console – This is another necessity for SEO, I’m sure you all use it already but if you don’t this will allow you to submit your sitemaps, disavow spammy links, view your pages as Google Bot sees it and much more. It’s free.

  • Serpbook – If you are looking to get accurate keyword ranking and tracking results in an easy way then SerpBook may be the solution for you.
  • Barracudas Algorithm Tool – This tool allows you to see the latest updates by Google alongside your analytics. It’s great for analysising the effects an update has had on your domain. They just released a new version where you can purchase SEO Visibility data for your domain. It’s called seocompare. It costs

  • Siteliner – This tool does a lot but I use it to check common content on my site. It costs

  • Copyscape – Copyscape is great for checking duplicate content you have on your site that’s also elsewhere on the web. It costs

Conclusion

The best SEO tools 2019  on this list are not enough. I mean, they will definitely help you better understand how you can improve the optimization of your website, but they will not do the work for you. You will have to strive to obtain the results you want. This means producing optimized content for SEO, rewriting all descriptions of your products and converting them into something that suits your niche.

If you have a limited budget, most of these SEO tools 2019 have features or free trials that you can play with. Try them. Think of these tools as mentors that tell you what you need to improve. And follow their suggestions to be able to shoot your growth. Achieving success is a responsibility that falls on you. It’s time for you to take the next step.